Noise Reduction in Decision-Making
Choice Architecture
Fraud Detection
Pricing
Human Capital
Negotiation
Marketing and Product Design
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Understanding Customers
Noise Reduction
We help business leaders mitigate noise, i.e. unwanted variability in professional judgment, and avoid biases that can derail decision-making. Through proprietary techniques developed by our partners and team, we have proven experience in improving the reliability of judgments and decisions, and remediating the deleterious effects of noise.
Could you reduce employee error through science-driven decision aids?
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Choice Architecture
Whether customers are purchasing phones, cars, or financial services, the way choices are presented has powerful effects on the decisions they make. With a nuanced understanding of the underlying psychology, we anticipate how design influences customer behavior.
Think improved choice architecture could help your firm?
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Fraud Detection
TGG principals use a keen understanding of causality and behavioral science to identify suspicious activity and decrease fraud losses. Our partners have extensive experience in this field across areas as diverse as terrorism, credit card fraud, conspiracy in sumo wrestling, and teacher fraud in public schools.
Could you reduce losses and strengthen reputation from better fraud detection?
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Pricing
TGG combines econometric tools with test-and-control experimentation to produce precise recommendations on pricing. In the absence of these rigorous techniques, firms often rely on heuristics and rules of thumb, both of which lead to imperfect pricing decisions.
Could you increase profits and customer satisfaction by optimizing your prices?
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Human Capital
Recruiting, retaining, and evaluating human capital are important to all organizations, yet rarely are these activities done with the precision required to enhance the business. TGG’s approach to human capital is rigorous, data-driven, and aimed toward improving the long-term strength of the organization.
Could you boost engagement and performance from a better understanding of your employees?
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Negotiation
TGG has improved negotiation training and outcomes at large organizations by combining negotiation science with existing institutional wisdom to develop novel, industry-specific negotiation techniques. Our partners are leading experts in applying cutting-edge academic research to identify areas where conventional arrangements can be improved.
Could you capture greater negotiation value from smarter, psychology-based tactics?
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Marketing and Product Design
Through rigorous analysis, TGG has helped organizations across industries make the most of their marketing efforts. Combined with a strong understanding of behavioral principles and design, we not only help identify promising customers, but also create effective content and harness experimentation to continuously improve upon each campaign.
Could you increase customer acquisition, retention, and value through behaviorally-oriented marketing?
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Understanding Customers
Informed by the foundational work of our academic partners and affiliates, we have a nuanced understanding of economic theory related to consumer behavior and choice. Translating these ideas to business applications, our team is expert in valuing current and potential customers and designing interventions to retain and recruit them.
Could you create greater value from a psychological understanding of your customers?
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